Unique. Individual. Unparalleled Expertise – Our Founder Introduces Team Trufora
My background is in Human Genetics, and I fell in love with Dermatology when I started working in Pharmaceuticals after my MBA. I developed a close relationship with Dr Fran Cook-Bolden right at the start of my career in Dermatology. Fran is an exceptional Doctor, is loved by her patients and truly an expert in taking care of all skin types and ethnicities – she’s also a really wonderful friend. I was over the moon when Fran jumped at the chance to launch Trufora with me. I brought Fred Khoury on board as our formulator as he is an industry leader in skincare and Green chemistry. When I told him that I wanted the formulations to go far beyond being simply "organic" or "natural", and that I wanted to develop a complete line of skincare products that delivered visible results using only pure, effective and non-irritating ingredients he was very excited by the challenge. Fred’s initial response was that finally someone wanted to develop products the right way! No fillers, no hidden ingredients, no irritants, nothing added at "fairy dust" levels just for a marketing claim – simply the best quality ingredients in formulations that truly delivered on their promise of beautiful, healthy skin without harm. I'm extremely lucky to be doing what I love, with products that are truly unique and that I stand behind 100% and with a team of amazing, passionate, kind people.