Indie Beauty Expo Awards Names Trufora "Best SPF"

January 2017

We are so honored that our Patented Titanium Day Cream SPF 30  won "Best SPF" in the Indie Beauty Expo Best in Show awards! The amazing team at Byrdie shared that they love "how sheer and lightweight the product is and how quickly it absorbs and smooths into the skin." 

From Team IBE:

“We are delighted to recognize the innovation and excellence indie brands are bringing to the beauty market,” said Jillian Wright, co-founder of IBE. “The 2016 winners are each outstanding in their own way and reflect the vision, passion and dedication of the indie entrepreneurs behind them”.

Of the 230 brands that exhibited at IBE in 2016, 88 were nominated and evaluated across 21 categories by a panel of 8 experts representing the beauty and wellness industry, including: Julie Keller Callahan, Editorial Director at American Spa; Jayme Cyk, Beauty Director at Violet Grey; Deven Hopp, Beauty Editor at; Bart Kaczanowicz, Influencer,; Amanda Jo, Influencer,; Romain Galliard, founder of The Detox Market; Jessica Matlin, Beauty Editor at Teen Vogue and Jamie Stone, Influencer,

“What is especially impressive is not only the quality of the wining brands, but also the breadth of categories that they cover,” added Nader Naeymi-Rad, co-founder of IBE. “These are beautiful products that demonstrate why indie brands are one of the fastest growing categories in the beauty retail market.”

All 2016 Best in Show winners will be made available in a limited edition of 125 beauty boxes which can be preordered here.

Click here to see the rest of the winners!