Hi! I’m Sara - I’m the Founder of Trufora and I have some really exciting news to share with you! But first…. Let me tell you a little bit about why I started Trufora - as it will explain why all of us at Team Trufora are so excited about our big news!
I founded Trufora in 2014 after spending more than a decade leading some of the biggest brands in skincare, including Proactiv, SkinMedica, and Galderma. Time and time again, I was astounded by the industry’s poor product quality and the outrageous claims being made. I saw the need to develop products that delivered real clinical improvement to the skin that were suitable for all ethnicities and skin types, while also being ethically conscious of both animals and the environment
I saw an opportunity to do things differently, so I quit my job and founded Trufora. While some brands may be clean or vegan, derm-grade or suitable for sensitive skin, at Trufora we believe you shouldn’t have to choose. That’s why every product from Trufora has gone through rigorous formulation and third-party testing to ensure we are non-irritating, non-sensitizing and non-comedogenic while demonstrating efficacy in correcting all major skin concerns.
Not only did I want to ensure that every Trufora product was high quality, safe and effective I also wanted our products to be as affordable as possible, which is why we chose to only sell online, direct to our customers. This has allowed us to cut out multiple layers of costs (no dermatologist sales people, no unnecessary middlemen, no celebrity marketing, etc) and offer our Patented products for $60-$80 (our "Retail Price"). Comparable products in a dermatologist office normally cost $150-$300 -- a fact I was well aware of having led multiple of these brands. Even with our Trufora products being priced at a fraction of comparable dermatologist office skincare brands, my goal has always been to find a way to lower prices even further to help achieve our mission of having every woman feel confident, inspired, and beautiful in her skin. To meet this goal, I wanted Trufora to make our dermatologist-grade products available at drugstore prices. That way, everyone would have equal access to the highest quality skincare available. I’m excited to announce that we can now achieve this vision!
INTRODUCING TRUFORA MVP
We are now launching our completely new Trufora Membership Value Program (Trufora MVP)! Trufora MVP gives Members access to all of our incredible skincare products at cost with no markups! Our transparent “Member Price” is the cost for us to produce the product, deliver it to you, and pay our employees. We are able to do this as our Members pay a low Membership fee which allows them to purchase our dermatologist-grade, clinical skincare products at drugstore prices of $14-$30.
HOW TRUFORA MVP WORKS
Trufora MVP is so simple to use. Sign up for one of our Membership options (we have monthly, quarterly and annual memberships starting at just $8.25 per month) and you immediately have access to our exclusive Member Pricing which will save you up to 80% off our Retail prices! Not sure if you want to commit to a Membership? We offer a 30 day money-back guarantee on all memberships where we will refund 100% of your membership fee if you decide to cancel. On average, Members save $50 per order - so many Members recoup their Membership fee on their very first purchase! The success of Trufora MVP and our ability to keep offering lower pricing is completely dependent on our Members being happy with our service and products. For this reason, we offer free shipping and free returns on all US orders and there is no limit to the number of orders you can place or how much you can order. Our return policy is simple: you can return any Trufora product at any time and for any reason for a full refund. No questions asked! We also won’t lock you into an auto-ship program - you order exactly what you want, when you want it.
I’m sure you are saying to yourself, why can’t Trufora offer these low prices without a Membership? Think of us as your Costco for dermatologist-grade skincare. By paying a low Membership fee, we know you are committed to purchasing Trufora - which allows us to plan for how much inventory we will need and allows us to develop and launch new products that we know you will love, all at our rock-bottom and fully transparent Member pricing.
Our plan with the Trufora MVP is to keep lowering prices over time - the more Members we have, the more we can reduce costs by manufacturing more Trufora at one time - and we will always pass these savings on to you, our Members. We also plan on launching many more products - and not just targeted treatment products, we will have an expanded skincare collection that will include more basic skincare staples, products specifically for men’s grooming needs, teenage skin, suncare, body care -- and more! As a Trufora MVP you will have exclusive first access to new products when they are still in the “Coming Soon” stages - and will be able to sign up to be notified as soon as they are available for purchase.