Product History and Benefits
When we began the development of Perfecting Eye Treatment we wanted to make sure that we were staying true to the core purpose of why we started the Trufora brand. Trufora means truth in formulation - skincare designed for women of all skin types and all ethnicities. Clinical skincare re-imagined - smart skincare that makes your skin look more beautiful, with fewer products.
We knew we had to address all of the skin issues unique to the eye area, with an all-in-one eye treatment cream. Perfecting Eye Treatment addresses dark circles, puffiness, fine lines, loss of volume, dryness and laxity of the skin. It immediately brightens the skin with diamond powder and is formulated in a gentle, hydrating cream base ideal for the delicate and easily irritated eye area. The metal tip applicator is designed for ease of use and for a soothing and cooling effect.
What Makes the Eye Area Unique?
The eyes are a particularly challenging area to treat for many reasons. The skin around the eyes is much thinner and more delicate than on the rest of the face, and is lacking in sebaceous glands so it has a tendency to become dry, with lines, wrinkles and crepiness following. The eyes are also very sensitive, so many skincare ingredients have to be avoided in an eye treatment cream as they can cause redness, itching and irritation. Any product used around the eyes should be clinically tested and proven to be safe for use around the eyes without any risk of eye (ocular) irritation. Lastly, it takes a long time and a lot of patience and consistency with product usage to see improvement in issues like dark circles and sallowness.
To really see improvement in dark circles, lines and wrinkles, puffiness, dryness, laxity and volume loss you need to consistently use a product that is not only really effective, but also feels really good on the skin and gives some instant improvement - so that you feel happier about how your eyes look and keep using the product so that you get the long-term results.
Key IngredientsWe chose specific ingredients for Perfecting Eye Treatment so that you could get instant results as well as the long-term improvement. Here are the key ingredients we included:
Instantly brightens dark under-eye circles by diffusing light and blurring fine lines.
Aldavine™5X & Lanachrys®2B
Used together they have been proven to reduce the appearance of dark circles and puffiness.
Botaniceutical CS Peptide
Reduces the appearance of wrinkles by increasing the production of Collagen I and Collagen III.
Neural inhibitor that has been shown to markedly reduce and smooth the appearance of lines and wrinkles.
Restores energy to the skin for optimal skin health and appearance.
Hydrating complex of marine-based, high water binding constituents. Contains Hyaluronic Acid which helps to maintain skin's moisture balance, keeping it plump and supple.
ECOCERT registered aqueous extract of the green microalga Chlorella Vulgaris. Reduces the appearance of spider veins and dark circles. Rich in the amino acids Lysine, Proline, Glycine and Alanine which are essential building blocks of proteins.
Extracted from dried apples, this moisturizing saccharide complex smoothes skin texture.
Customer Perception SurveyAs with all of our Trufora products we wanted to be certain that our customers were happy with Perfecting Eye Treatment - here are some of the key points from our Perfecting Eye Treatment Customer Perception Survey:
90% of customers agreed that after one week of use their eye area felt very soft (87% after just one application)
87% of customers agreed that they found the applicator tip to be cooling and 83% found it to be soothing and made application easier and more enjoyable (immediately and after one week of use)
83% of customers agreed that they found that application of Perfecting Eye Treatment to be a pleasant and luxurious experience
90% of customers agreed that after one week of use their eye area felt moisturized all day long (80% after just one application)
80% of customers agreed that after one application they found Perfecting Eye Treatment to be a great addition to their skincare regimen
80% of customers agreed that after one week of use their eye area felt and looked smoother (70% after just one application)
77% of customers agreed that after just one week of use their eye area looked less puffy
77% of customers agreed that after one week the overall appearance of their eye area was visibly improved
77% of customers agreed that after one week their eye area looked revitalized
And finally, here are a few of our verified customer reviews on Perfecting Eye Treatment:
It seriously works for this tired mama! Improves dark circles, puffiness, and wrinkles. Love this stuff!
Love the packaging and the space-aged applicator. It feels good going on and so far I notice a smoothing and a brightening under my eyes!
Very moisturizing; It seems to smooth out lines within a few weeks, whether temporarily or permanently.
I was pleasantly surprised at how much I enjoyed this product! It's light, but I have found it to be effective! I don't have major bags or darkness under my eyes, it does keep my under eyes looking bright.
I’ve tried this for almost two weeks now & I love it! I like the slight tint & the cooling applicator.
Enjoyed using the perfecting eye treatment, especially since I have been dealing with some major dark circles these days. It’s very soothing and blends into my skin very easily!
The applicator is my favorite part. It makes it really easy to apply the product without putting pressure on delicate eye area skin, and the cooling sensation from the metal tip is irresistibly pleasant. The cream is light and airy, almost like a mousse, and makes my skin look and feel rested.
If you want to find out more about Perfecting Eye Treatment or you’re ready to try it for yourself - click here