What's in Your Bottle?

December 2015
Working out a skincare regimen specific to your needs is tricky enough without having to decipher the scientific jargon of ingredients. Here are 4 tips to help you understand what’s in your skincare products next time you shop:

1. Order of Operations

The list of ingredients on the label is shown in order of amount in the product. If something is listed on the bottom, that means it’s likely there’s only a small percentage of it used. However, keep in mind that some ingredients only need a small amount to work effectively.

2. Sunscreens: More than a Number

There are two types of sunscreen ingredients: physical and chemical. You should always choose a physical sunscreen, which works as a barrier against UV rays while chemical sunscreen absorbs it and degrade in UV light. There are two physical sunscreen ingredients approved by the FDA: Zinc Oxide and Titanium dioxide. The most noticeable differences between Zinc Oxide and Titanium Dioxide are in how they feel on the skin. Zinc oxide tends to be chalky and heavy with a distinct metallic odor, whereas Titanium Dioxide is much more aesthetically pleasing on the skin. When selecting a sunscreen, make sure that it is labelled “Broad Spectrum” meaning it is approved to protect the skin against both UVA and UVB rays. UVB radiation plays a key role in skin cancer, and SPF refers mainly to the amount of UVB protection a sunscreen offers. Thus, higher SPFs can help: A SPF 30 sunscreen blocks nearly 97 percent – meaning there is very little incremental benefit in sunscreens with a SPF greater than 30. This is why the Patent Pending Trufora Titanium Day Cream Broad Spectrum SPF 30 was formulated with Titanium Dioxide and at an SPF 30

3. Hydration for Anti-Aging

There are many moisturizing ingredients that help keep the skin hydrated and supple. One of the most effective is hyaluronic acid (listed on the ingredient label as sodium hyaluronate), which is a natural component of the skin that diminishes as we age. Hyaluronic acid helps to maintain the skin’s moisture balance by attracting and absorbing water to expand, often to many hundreds of times its original size. Hyaluronic acid hydrates, plumps and smoothes the skin. Many of the Trufora products contain hyaluronic acid because it’s a key ingredient to hydrate and plump the skin, thus smoothing out wrinkles and making the skin look younger. Trufora products containing hyaluronic acid include: Read more about the Benefits of Hyaluronic Acid.

4. Watch Out for Fragrances or Chemicals in Disguise

Fragrances, preservatives and essential oils are some of the most common skin allergens, skin irritants and sources of hidden, toxic ingredients such as phthalates. Some preservatives can also act as masking agents, which would allow brands to list them as “fragrance” or “parfum” on their labels, without specifying the exact ingredients. Many “fragrance free” brands use essential oils to scent their products, which often contain phthalates that do not have to be listed on the label. The Trufora product line is truly 100% fragrance free and does not contain any essential oils or preservatives to provide a fragrance and is completely free from hidden phthalates and other harmful ingredients.